Groups and the role that marketers can play to create new types of Also understanding how to navigate the shift with FB5 towards New payment and commerce capabilities and supporting the creation of ARĮxperiences. Leaning into the ability toĬo-view video, utility through integration of various API’s, understanding the Shift away from content marketing and focus on enabling creativity, utility andĮntertainment through Messenger and Instagram. (TOM) As marketers it’s important to understand the Their Facebook strategy as engagement moves invariably away from the feed and Outlined by the new consumer acquisition ad types for Messenger.Īnd lastly, how will marketers need to change Reach and the new consumer acquisition ad units that drive to Messenger will beĪ key part of their strategy putting the onus on the consumer to share data, as Support the targeting is TBD but the infrastructure to create new avenues of There will also be theĬonsolation around Messenger, Instagram and WhatsApp to create a newĪdvertising network connected to 2 billion people. In the privacy manifesto was Secure Data Storage. Statements around privacy and encryption are good tent pole statements, item #6 While the focus on reduced permanence and the Privacy vision have on how Facebook will be able to monetize?Īdvertising will be interesting. Separately, how much of an impact will the The focus on interoperability andĮncryption as well as shifting messenger to be the new connection point for Rallying cry to adjust the product suites. It makes sense that this was the macro theme for F8 and a Interacting since 2016 when social messaging surpassed open social in terms ofĪ similar shift in 2014 with the myopic focus on becoming “Mobile First” withġ00% focus and resource allocation supporting the vision. Is Private” was necessary as the shift reflects how consumers have been (TOM) I feel the shift from Facebook to “the Future (Ad Exchanger) Does this “privacy vision” feel sincere or is Facebook cleverly positioning its shift? Here is a link to the published Ad Exchanger article. I was recently asked by Ad Exchanger to provide my thoughts tied to announcements made at Facebook’s 2019 F8 developer conference.
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