There was an ecommerce boom during the pandemic. With the closure of businesses and the convenience of contactless payment options, shopping experiences increasingly moved online. In addition, the covid pandemic accelerated a shift in the behavior of shoppers. This shift has sent vendors and shoppers alike straight towards their digital devices. This has rendered brick-and-mortar establishments less and less popular. Modern consumers seek fast and connected experiences. These connections have brought people and businesses closer. The playing field for many has been leveled when it comes to ecommerce due to the Increased number of internet connections backed by high speed 4G data available at cheap cost. Phones and mobile apps have led to increased brand awareness, easy anywhere online access to products and services thereby driving online sales.
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